What A B’nai B’rith Girl Looks Like

A new social media project is connecting girls around the country.

For the past couple of weeks, Carly Caplan, 16, noticed that many of her friends were just vegging out during days in quarantine. She wanted to generate a sense of productivity and routine, so in honor of BBYO Girls’ 75th anniversary, Caplan started a project connecting participants of B’nai B’rith Girls (BBG). Using social media, she plans to create a video featuring teenage girls from around the country. I caught up with Caplan over Zoom to learn more about her initiative.

What inspired you to start this project?

I wanted to connect others so that they could feel like they can do something that’s bigger than themselves, even now. People watching the video will be more empowered and inspired to reach their goals and do things even when it’s hard. My goal is to have around 40 girls in the video. Each girl is going to say their name, where they are from, and a word to describe themselves. I want to build these bridges in lieu of events—not everyone can get together to commemorate this big milestone for BBG. 

How did you initially get started?

I called the director of my region and she helped me get connected to the broader BBG community. We made fliers and sent them out to the girls. After that, I created the Instagram account and my director sent emails to the international staff to give to their girls. 

Tell me a little about the social media and video component.

I started a social media page on Instagram where we post videos of girls doing different activities they feel passionate about. We’re trying to put together videos from around the country which will hopefully come out on April 23 (Founder’s Day). The purpose of the short videos on Instagram is to make girls feel good about themselves and their strengths. 

Why do you think this is important right now?

It’s easy to fall into a state of sadness during this time, because it is so uneventful. I wanted girls to feel like they can do more than just feel like the world is ending. I want people to feel hopeful and know that their strengths and powers don’t stop just because we’re in quarantine. We can still be resilient.

What has been the most difficult part of this project?

Trying to spread the word and communicate. It’s hard to reach out to people who live in other places. It’s even harder to ask them to send in videos, because I don’t know them on a personal level. Also, a lot of times people won’t necessarily listen because I’m just a kid. Yet, I wanted to show people my capabilities as well as all BBGs through this project. 

What has been the most satisfying part of this project?

I love seeing girls being willing to send in videos and having optimistic attitudes. It’s nice to know that these girls share my thoughts and are just as determined as me. 


Ada Perlman is a senior at The Ellis School. She has worked for Fresh Ink since sophomore year and is currently a staff editor.

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