(Eater NY)

Too Good to Go: The Anti-Waste Food App

One beautiful day, I was walking and stumbled upon the wildly popular Breads Bakery in Lincoln Center. Among their most popular products is the chocolate babka, a rich chocolate brioche braid filled with Jewish tradition and simple syrup. The name “babka” literally means grandmother in Polish, hearkening to the Jewish grandmothers who expressed their tradition through this masterpiece. Breads Bakery is one of the key ticket items on the Too Good to Go platform.
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One beautiful day, I was walking and stumbled upon the wildly popular Breads Bakery in Lincoln Center. Among their most popular products is the chocolate babka, a rich chocolate brioche braid filled with Jewish tradition and simple syrup. The name “babka” literally means grandmother in Polish, hearkening to the Jewish grandmothers who expressed their tradition through this masterpiece. Breads Bakery is one of the key ticket items on the Too Good to Go platform.

In the United States alone, 30-40% of the food supply is wasted, thrown out without being allocated. This extremely costly and wasteful process results from gaps in supply and demand, and businesses have accepted it as a result of the market. 

But this does not need to be the case. There is a market for food that is too old to sell but still fresh and unspoiled. For restaurants that continually make fresh food daily, there is no room to continue selling old products. But those products are still viable, and often go to waste. Too Good To Go offers a solution. 

Too Good to Go is an anti-waste food app that connects restaurants, bakeries, and grocery stores with old food to customers buying it at a discounted price. Restaurants in the app list their products, and consumers reserve these products on the app, going into the stores later in the day to pick it up. The for-profit organization’s mission is to help save the planet by ending food waste, which contributes to 8% of global greenhouse gas emissions. 

Founded in 2015 in Copenhagen, it immediately spread throughout Europe and landed in New York City in September 2020. Its success and promising future is evident in its most recent $31.1 million dollar fundraising round, with a current annual revenue of $134.2 million dollars a year. 

On a whim I decided to go into the Breads Bakery and ask about their $5 “mystery” bag. The bakery offers three unknown products in a $5 “mystery” bag, full of delicious pastries and breads. But here’s the catch: they only release five a day, selling out in mere minutes. The demand has skyrocketed. To my surprise, the kind workers made one available for me on the spot, and I left in five minutes with the surprise bakery goods in a brown paper bag. Although I was as curious as Pandora, I avoided opening it until I got home. With my family hovering over my shoulder, I peeled back the wrappings and uncovered a beautiful chocolate babka loaf. We were elated. 

Although I consider myself a baker and have made babka on multiple occasions, nothing could prepare me for this sweet, airy, and rich treat. The taste was accompanied by the feeling of fulfilling a mitzvah and making the world a better place through my actions. I was saving food from being thrown out and decomposing in landfills, which harmfully affect local ecosystems. Too Good To Go’s mission is one motivated by morals and a vision for a better world. 

Carly Brail is a sophomore at the High School of American Studies in New York. She is a Staff Writer for Fresh Ink for Teens.

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